The Full Story
About
What's your style? For some it's an easy answer. For myself it's like asking which child do I love the best. Impossible. I've always envied those who have a closet full of mix-and-match pieces that no matter what you grab you're going to look put together. Not to mention those who are fabulous enough to have a "uniform". Fran Lebowitz, Jane Wenner, Karl Lagerfeld, an Michael Kors. The feelings of getting out of bed everyday and not having to guess or try at what you're wearing and know you look great sounds freeing. It's the same reason why I always wanted to wear a Uniform to school. However, I am not this self-aware nor and I this decisive. One day love the laid back surfer style and the next I feel that unless it looks like it came out of Jackie O's closet, I want nothing to do with it.
Then there are the rules that society or the mean old-school part of my brain tells me. "As a 38 year old mother do you really think a mostly pink, tie die, crop top with Lisa Simpson ​on it is really appropriate?" Yeah, that bitch is judgey. And maybe depending on the tasks of the day she's right. Am I going to rock Lisa Simpson to a interview? No. Would I dare a crop-top to a parent teacher conference? Absolutely not! But to a coffee with a friend or wondering Target (origin of said shirt) yeah, why not. I don't feel the same style everyday. The options are vast and I don't want to pigeon hole myself. I wear what I like. Well, to be absolutely honest, I buy what I like. There are quite a few things in my closet that I'm either too scared and self conscious to wear and things that I'm still waiting to lose the baby weight to wear.... he's 8, don't judge me.
So the multiple times I went to start this site I did what I don't even do to myself. I put you in a tiny style corner and thought "Women who shop here will only wear Athleisure, or Boho. Preppy or Grunge. And so on and so on. BUT NO MORE! I want to offer you things that make you smile. Things you love. Because way too many of us have things in our closets that we hate if not more than half of the closet and that is just plain silly! If you can't blindly grab a random piece and put it on feeling instantly better than what the hell are you doing? What am I doing telling you not to do something that I do everyday? But no more. It stops here. Join me on revamping our closets no matter the style and getting rid of the things that don't "spark joy" and only spark "meh".



Mission
To help women love their closets and getting dressed. It's insane that we keep clothing that we don't love. If it only sparks "meh" get it out of your life. It's silly to not love your whole closet.
Vision
A place where people can find things they love from all across the "style range". Where you aren't pigeon holed to stick to one style for all your days. A place to by things you love, not things that make you go "meh". place where even your "Laundry Day" outfit should make you feel amazing.
